In our second installment of Thinking Caps, we dive into Sir Martin Sorrell's recent Q&A with AdAge and what his comments mean for brands and the future of agency services. We also breakdown Digiday's coverage of an IAB meeting this month and why they might be chasing the wrong target when it comes to cookies. Finally, New York Senator Kirsten Gillibrand proposes new U.S. privacy legislation that would create a "federal referee" when it comes to compliance for big tech and brands collecting data. If you're an email marketer or someone considering or managing a loyalty program for your brand you'll want to hear some suggestions towards the end.
Listen as Tim Glomb, VP of Content and Data, along with Richard Jones, Chief Marketing Officer, unwrap the most recent headlines for brand marketers related to consumer data and privacy issues, email and mobile marketing, loyalty programs, and the strategies and hurdles you're facing today.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.