From Tokyo to Madrid, London to Paris, the Cheetah Digital team has circumnavigated the globe delivering industry insights, product innovations, and hands-on marketing workshops at the Signals World Tour 2020.
Bringing together thought leaders from world-renowned brands, here are our top 3 takeaways from a series of unforgettable events.
Offering a tangible value exchange is central to any data collection strategy
To collect the data required to power true personalization, consumers need to be entertained, engaged, and receive something in return for their attention and preference data.
Marketers can deliver this through interactive experiences that incorporate incentive mechanics that offer a genuine value exchange for the consumer.
And it doesn’t always have to be a discount or red-letter prize; exclusive content, social kudos, personalized recommendations, and loyalty points can also be the catalyst for the collection of opt-ins and actionable preference data.
Capturing consumer motivations, intentions, interests, and preferences at scale allows for a personalized customer experience. And by leveraging the right mechanics, and offering a value exchange, your customers will tell you what products they desire, what they look for in a service, and what motivates them to purchase.
83% of marketers say creating personalized content is their biggest challenge
"Loyalty" is more than just a marketing tactic, it’s an outcome
Modern consumers are fickle beings. They browse in-store to later purchase online and will quickly switch brands if they receive poor service or feel they’re being taken for granted.
In the digital age, "loyalty" is more than just a transactional marketing tactic, like a points program or a free latte on your tenth visit. It's an outcome — a goal that can only be achieved by knowing your customers deeply and carefully nurturing the relationship at every opportunity.
By shifting to a zero-party data strategy, brands can collect psychographic data points, like purchase motivations, preference insights, attitudes, and desires to build lasting and more meaningful connections with customers.
“Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include purchase intentions, personal context and how the individual wants the brand to recognize her.” — Fatemeh Khatibloo, VP, Principal Analyst, Forrester
Consumers’ ever-increasing expectations are shaping the future of customer engagement
Patrick Tripp, SVP of Product Marketing at Cheetah Digital shared his thoughts on how the ever-increasing expectations of the consumer and the marketer's digital transformation journey are shaping the future of customer engagement. Check out the video below to see the latest offering from Cheetah Digital.
“The two sessions I went to were so valuable for half a day’s investment of time, better than Adobe Summit where I just walk around.” - Cheetah Digital Client
“Our heads were buzzing with ideas and potential activations… we left with inspiration and a yearning to know more about how it could influence our plans.” - Cheetah Digital Client
Keep an eye out for more quotes, moments, and photos we’ll be sharing on social over the next couple of weeks. And if you haven’t had a chance to check out everything we released at Signals, see our solutions or request a demo today.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.